I'm a little reluctant to recommend this as a traditional bronzer because I don't think that this product was designed for that purpose. The paler you are, the more likely that you'll see pigment when you wear this. But it takes a dense brush and a good number of layers to see color. It actually reminds me of an old Shiseido product called a multi-shade enhancer which people complained didn't show up when they wore it. I think it wasn't designed to show up heavily but just to give you a semi-bronzy glow. Hope that helps.
Christian Dior Nude Air Tan Powder With Kabuki Brush 003 Cinnamon
Dior Diorskin Nude Air Glow Powder Fresh Light Review
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I was lucky enough to be one of two winners of a crapload of bronzers from BeautyCrazed. Ya, I know. Not my colour.
When this came out, I was thrilled and bought it as my first powder highlighter not bad eh. The color I bought this as soon as I saw the pictures online because the glorious gold with the Transat-embossed surface was too much temptation to combat by rational thought. I don't usually buy into Created with Sketch.